Brand guide
Marks and usage.
The essentials for representing CANDID correctly. Marks, color, and type only.
Wordmark
The wordmark is set in Big Shoulders Display, bold, all caps, with a single accent-orange period. Give it room. Do not stretch, recolor, or add effects.
CANDID.
Color
Typography
Headings
Big Shoulders Display
Tone
Direct, warm, and unforced. We speak plainly and let the moment carry it. Confident without hype, close without oversharing. If a line sounds like a press release, cut it.
Usage
Do
- Keep the palette to the four brand colors.
- Use orange as an accent, not a background.
- Give the wordmark clear space.
- Pair Big Shoulders headings with Instrument Sans body.
Do not
- Recolor, outline, or add shadows to the wordmark.
- Stretch or condense the logo.
- Introduce off-brand colors or gradients.
- Set headings in a substitute typeface.